Air
Management is fronted by Marc Connor. A
business graduate of Buckinghamshire
Chilterns University College, Marc has
worked with artists such as Gabrielle,
Mark Morrison, All Saints, Shane
MacGowan and most recently the multi
platinum selling Jamie Cullum and the
Grammy nominated Jason Mraz.
Having worked extensively in
distribution, label management, PR,
concert booking, and artist management
in a hugely successful career spanning
over a decade, Marc was responsible for
launching Jamie Cullum from an unknown
talent with huge potential to a Grammy
nominated superstar who has now sold
over four million albums.
Air
Management take a very pro-active
approach to areas of the business that
are not typically pursued by artist
management (e.g. new media, volunteer
networks, affinity schemes,
co-branding/sponsorship).
Synchronisation of music in film,
television, games and advertising is
something we believe is an integral part
of an artists campaign in today's social
media climate. Air Management works very
closely with the sync teams at the major
labels and publishers, and have
developed personal relationships with
key music supervisors and creatives to
push the boundaries of synchronisation
and maximise our artists' exposure.
Using the internet to its full
advantage, whether furthering the career
of an established artist or building a
profile from scratch, is one of the mos
t
important promotional tools available to
the music industry. It allows artists
and promoters to reach a wider audience
than is often possible through other
mediums and keeps fanbases regularly
updated on an artist's activity. Through
our intensive use of popular social
networking sites such as Myspace, Bebo
and Facebook, we can ensure that all our
artists have a current, up-to-date media
profile that gives access to any and all
relevant information as soon as it
becomes available. This connects the
artists to their audience on a personal
level and means that fans are included
in every aspect of an artist's work and
movements.
Marc considers h
is
management style as one of partnership,
and believes his greatest feat with
Jamie is helping establish his live
reputation around the world. From Norway
to New Zealand Jamie's concerts always
sell out and his band is equally at home
gracing the stages of rock festivals
like Glastonbury and Coachella as it is
headlining the Newport or North Sea Jazz
Festivals. Whilst having the opportunity
to bring the various talents of the
artists on our roster to the attention
of worldwide audiences is hugely
rewarding, Marc's firmly established and
proven business credentials ensure that
all his charges receive the financial
renumeration they are due and deserve as
a result of their work